Copywriting is the use of words to promote a person, business, opinion, or idea. Although the word copy may be applied to any content intended for printing (as in the body of a newspaper article or book), the term copywriter is generally limited to such promotional situations, regardless of media (as advertisements for print, television, radio or other media). The author of newspaper or magazine copy, for example, is generally called a reporter or writer, not a copywriter.
(By the way, although the word copywriting is correctly and regularly used as a noun or gerund, and copywrite is sometimes used as a verb by professionals, copywrite is not listed by major dictionaries. as a noun is always incorrect.)
Thus the purpose of marketing copy, or promotional text, is to persuade the reader, listener or viewer to act — for example, to buy a product or subscribe to a certain viewpoint. Alternatively, copy might also be intended to dissuade a reader. Copywriting is "getting across the perfect message, with the perfect words."
Copywriting can appear in direct mail pieces, taglines, jingle lyrics, web page content (although if the purpose is not ultimately promotional, its author might prefer to be called a content writer.), online ads, e-mail and other Internet content, television or radio commercial scripts, press releases, white papers, catalogs, billboards, brochures, postcards, sales letters, and other marketing communications media.
On websites, copywriting may also refer to content writing for the purpose of achieving higher rankings in search engines. This practice includes the strategic placement and repetition of keywords and keyword phrases on webpages. Known as "organic" search engine optimization (SEO), it is best done in a way that does not distract, bore or confuse the human reader. Achieving optimal results is something of an art.
Saturday, August 30, 2008
SEO Manchester
SEO consultancy is usually considered to be a specialist service the goal of which is to reach the first page of Google. However, it is perhaps better to think of SEO consultancy as a service which aims to provide better and more relevant information about your products and services than your competitors. Often, web sites owners feel that they are competing against Google when they are striving to get to the top of this search engine when, in fact, the Google rankings are the tree that you climb in competition with other businesses selling the same products and services as yourself.
This allows us to see straight away, that the competition is not static, your competitors are striving for pole position as well as yourself, and the question that needs to be asked is not
SEO consultancy is usually considered to be a specialist service the goal of which is to reach the first page of Google. However, it is perhaps better to think of SEO consultancy as a service which aims to provide better and more relevant information about your products and services than your competitors. Often, web sites owners feel that they are competing against Google when they are striving to get to the top of this search engine when, in fact, the Google rankings are the tree that you climb in competition with other businesses selling the same products and services as yourself.
This allows us to see straight away, that the competition is not static, your competitors are striving for pole position as well as yourself, and the question that needs to be asked is not
'how do I get a first place position in Google?'
but
'how do I provide Google with better information than that provided by my competitors?'
You need to know how good these competing web pages are, and you need to ensure that your SEO not only does enough to sneak past them in the rankings, but enough to ensure that there is a safe margin of quality, relevance and importance between your web pages and those of your closest competitors in the SERPs (Search Engine Ranking Pages).
SEO TESTIMONIALS:
“I'll tell everybody how good you are” - Steve Gunn
Gunn's Cleaning - Carpet cleaning, in Sunderland, North Tyneside and South Shields.
“You're a bloody genius. I've been so busy recently (all from the website) that I've barely had time to think let alone write any more copy for an extra page as I intended.”
John Brennan, J.B. Landscapes - Landscape gardeners in Leeds
more SEO testimonials
Moreover, if you want an SEO campaign aimed at a national or global market, then you usually need an ongoing campaign to ensure your continuing success and growth. Even if you hold first place, there is no guarantee that someone else's SEO campaign won't push you back down the rankings if you don't invest in staying competitive. This means engaging in an SEO campaign as a long-term venture, and not just thinking about how well you are doing at the moment, but staying in there for the long haul as well. For web sites competing for local markets, the competition is often much weaker and you may get by with a one-off service, but even here it is sometimes the case that fierce competition requires you to keep your eye on the ball.
This allows us to see straight away, that the competition is not static, your competitors are striving for pole position as well as yourself, and the question that needs to be asked is not
SEO consultancy is usually considered to be a specialist service the goal of which is to reach the first page of Google. However, it is perhaps better to think of SEO consultancy as a service which aims to provide better and more relevant information about your products and services than your competitors. Often, web sites owners feel that they are competing against Google when they are striving to get to the top of this search engine when, in fact, the Google rankings are the tree that you climb in competition with other businesses selling the same products and services as yourself.
This allows us to see straight away, that the competition is not static, your competitors are striving for pole position as well as yourself, and the question that needs to be asked is not
'how do I get a first place position in Google?'
but
'how do I provide Google with better information than that provided by my competitors?'
You need to know how good these competing web pages are, and you need to ensure that your SEO not only does enough to sneak past them in the rankings, but enough to ensure that there is a safe margin of quality, relevance and importance between your web pages and those of your closest competitors in the SERPs (Search Engine Ranking Pages).
SEO TESTIMONIALS:
“I'll tell everybody how good you are” - Steve Gunn
Gunn's Cleaning - Carpet cleaning, in Sunderland, North Tyneside and South Shields.
“You're a bloody genius. I've been so busy recently (all from the website) that I've barely had time to think let alone write any more copy for an extra page as I intended.”
John Brennan, J.B. Landscapes - Landscape gardeners in Leeds
more SEO testimonials
Moreover, if you want an SEO campaign aimed at a national or global market, then you usually need an ongoing campaign to ensure your continuing success and growth. Even if you hold first place, there is no guarantee that someone else's SEO campaign won't push you back down the rankings if you don't invest in staying competitive. This means engaging in an SEO campaign as a long-term venture, and not just thinking about how well you are doing at the moment, but staying in there for the long haul as well. For web sites competing for local markets, the competition is often much weaker and you may get by with a one-off service, but even here it is sometimes the case that fierce competition requires you to keep your eye on the ball.
SEO Training & Consultancy
Learn how to optimise your own website and keep it high ranking in the search engines or become an expert to optimise your customers’ websites.
Then our SEO training & Google Adwords / PPC Training will show you how!
Next dates will be released shortly...
SEO training courses can enhance all aspects of your business and career, helping you to achieve your full potential. Our SEO training courses focuses on your online business achieving results and on you knowing how you can do that.
Perhaps you are looking to be certified as an SEO professional or marketing consultant with our connections to: www.webdesignerscotland.com
Now recognised as one of Europe’s leading search engine training provider. As a search engine optimization specialist you will have many new opportunities open up to you and this can be a fulfilling career choice. The SEO Syllabus you learn will equip you with the knowledge and practical skills you need to become an SEO Professional.
When considering SEO training for your company or yourself, you need to ensure you ask the correct questions and be satisfied that your trainers have the wealth of experience and depth of knowledge required to take your company to the top of the search engines.
The full three days training is only £1500 +VAT.
The group size is limited to six places only and we have only two places left.
Take the first step towards deeper levels of understanding of how your business will benefit from the training programmes we offer.
Then our SEO training & Google Adwords / PPC Training will show you how!
Next dates will be released shortly...
SEO training courses can enhance all aspects of your business and career, helping you to achieve your full potential. Our SEO training courses focuses on your online business achieving results and on you knowing how you can do that.
Perhaps you are looking to be certified as an SEO professional or marketing consultant with our connections to: www.webdesignerscotland.com
Now recognised as one of Europe’s leading search engine training provider. As a search engine optimization specialist you will have many new opportunities open up to you and this can be a fulfilling career choice. The SEO Syllabus you learn will equip you with the knowledge and practical skills you need to become an SEO Professional.
When considering SEO training for your company or yourself, you need to ensure you ask the correct questions and be satisfied that your trainers have the wealth of experience and depth of knowledge required to take your company to the top of the search engines.
The full three days training is only £1500 +VAT.
The group size is limited to six places only and we have only two places left.
Take the first step towards deeper levels of understanding of how your business will benefit from the training programmes we offer.
Diesel engine
A diesel engine is an internal combustion engine which operates using the Diesel cycle; it was based on the hot bulb engine design and patented on February 23, 1893.
Diesel engines use compression ignition, a process by which fuel is injected after the air is compressed in the combustion chamber causing the fuel to self ignite. By contrast, a gasoline engine utilizes the Otto cycle, in which fuel and air are mixed before ignition is initiated by a spark plug. Most diesel engines have large pistons, therefore drawing more air and fuel which results in a bigger and more powerful combustion. This was originally implemented in very large vehicles such as trucks, locomotives and ships, (and also as a stationary engine), as more efficient replacement for the steam engine. Starting in the 1930s and initially developing slowly they have been used in a few cars. Since the 1970s diesel engines have developed dramatically and have been used in many more cars, starting with larger on road and off road vehicles (especially SUV's in the USA). As they have been refined they have been used in smaller and smaller cars. Today the smallest cars on the European market have a super efficient diesel engine option and forty percent of all new car sales in Europe are diesel.
Diesel engines use compression ignition, a process by which fuel is injected after the air is compressed in the combustion chamber causing the fuel to self ignite. By contrast, a gasoline engine utilizes the Otto cycle, in which fuel and air are mixed before ignition is initiated by a spark plug. Most diesel engines have large pistons, therefore drawing more air and fuel which results in a bigger and more powerful combustion. This was originally implemented in very large vehicles such as trucks, locomotives and ships, (and also as a stationary engine), as more efficient replacement for the steam engine. Starting in the 1930s and initially developing slowly they have been used in a few cars. Since the 1970s diesel engines have developed dramatically and have been used in many more cars, starting with larger on road and off road vehicles (especially SUV's in the USA). As they have been refined they have been used in smaller and smaller cars. Today the smallest cars on the European market have a super efficient diesel engine option and forty percent of all new car sales in Europe are diesel.
Egosurfing
Egosurfing (also called vanity searching, egosearching, egogoogling, autogoogling, self-googling, or simply Googling yourself) is the practice of searching for one's own given name, surname, full name, pseudonym, or screen name on a popular search engine, to see what results appear. It has become increasingly popular with the rise of popular search engines such as Google, as well as free blogging and web-hosting services. It is sometimes combined with third-party tools such as Googlefight when several people egosurf together, or accessed by SMS through services such as 199QUERY (Australia) or AQA (UK) which people SMS their name to a number and a Egosearch is performed on that name and returned (egotexting).
Similarly, an egosurfer is one who surfs the Internet for his own name, to see what, if any, articles appear about himself.
The term was allegedly coined by Sean Carton.
prior to the existence of search engines, a similar practice existed on Usenet, known as kibozing after James "Kibo" Parry, who was well known for replying in a surreal fashion to anyone who mentioned his/her name, on any newsgroup
Similarly, an egosurfer is one who surfs the Internet for his own name, to see what, if any, articles appear about himself.
The term was allegedly coined by Sean Carton.
prior to the existence of search engines, a similar practice existed on Usenet, known as kibozing after James "Kibo" Parry, who was well known for replying in a surreal fashion to anyone who mentioned his/her name, on any newsgroup
Stirling Engine Operation
Since the Stirling engine is a closed cycle, it contains a fixed mass of gas called the "working fluid", most commonly air, hydrogen or helium. In normal operation, the engine is sealed and no gas enters or leaves the engine. No valves are required, unlike other types of piston engines. The Stirling engine, like most heat-engines, cycles through four main processes: cooling, compression, heating and expansion. This is accomplished by moving the gas back and forth between hot and cold heat exchangers, often with a regenerator between the heater and cooler. The hot heat exchanger is in thermal contact with an external heat source, such as a fuel burner, and the cold heat exchanger being in thermal contact with an external heat sink, such as air fins. A change in gas temperature will cause a corresponding change in gas pressure, while the motion of the piston causes the gas to be alternately expanded and compressed.
The gas follows the behavior described by the gas laws which describe how a gas's pressure, temperature and volume are related. When the gas is heated, because it is in a sealed chamber, the pressure rises and this then acts on the power piston to produce a power stroke. When the gas is cooled the pressure drops and this means that less work needs to be done by the piston to compress the gas on the return stroke, thus yielding a net power output.
When one side of the piston is open to the atmosphere, the operation is slightly different. As the sealed volume of working gas comes in contact with the hot side, it expands, doing work on both the piston and on the atmosphere. When the working gas contacts the cold side, its pressure drops below atmospheric pressure and the atmosphere pushes on the piston and does work on the gas.
To summarize, the Stirling engine uses the temperature difference between its hot end and cold end to establish a cycle of a fixed mass of gas, heated and expanded, and cooled and compressed, thus converting thermal energy into mechanical energy. The greater the temperature difference between the hot and cold sources, the greater the thermal efficiency. The maximum theoretical efficiency is equivalent to the Carnot cycle, however the efficiency of real engines is only a fraction of this value, even in highly optimized engines.
Video showing the compressor and displacer of a very small Stirling Engine in action
Play video
Video showing the compressor and displacer of a very small Stirling Engine in action
Very low-power engines have been built which will run on a temperature difference of as little as 7 °C, for example between the palm of a hand and the surrounding air, or between room temperature and melting water ice.
The gas follows the behavior described by the gas laws which describe how a gas's pressure, temperature and volume are related. When the gas is heated, because it is in a sealed chamber, the pressure rises and this then acts on the power piston to produce a power stroke. When the gas is cooled the pressure drops and this means that less work needs to be done by the piston to compress the gas on the return stroke, thus yielding a net power output.
When one side of the piston is open to the atmosphere, the operation is slightly different. As the sealed volume of working gas comes in contact with the hot side, it expands, doing work on both the piston and on the atmosphere. When the working gas contacts the cold side, its pressure drops below atmospheric pressure and the atmosphere pushes on the piston and does work on the gas.
To summarize, the Stirling engine uses the temperature difference between its hot end and cold end to establish a cycle of a fixed mass of gas, heated and expanded, and cooled and compressed, thus converting thermal energy into mechanical energy. The greater the temperature difference between the hot and cold sources, the greater the thermal efficiency. The maximum theoretical efficiency is equivalent to the Carnot cycle, however the efficiency of real engines is only a fraction of this value, even in highly optimized engines.
Video showing the compressor and displacer of a very small Stirling Engine in action
Play video
Video showing the compressor and displacer of a very small Stirling Engine in action
Very low-power engines have been built which will run on a temperature difference of as little as 7 °C, for example between the palm of a hand and the surrounding air, or between room temperature and melting water ice.
Stirling engine
A Stirling engine is a closed-cycle regenerative heat engine with a gaseous working fluid. "Closed-cycle" means the working fluid, the gas which pushes on the piston, is permanently contained within the engine's system. This also categorizes it as an external heat engine which means it can be driven by any convenient source of heat. "Regenerative" refers to the use of an internal heat exchanger called a 'regenerator' which increases the engine's thermal efficiency compared to the similar but simpler hot air engine.
Noted for its high efficiency, quietness of operation and the ease with which it can utilise what would otherwise be waste heat, the Stirling engine is currently exciting much interest as the core component of domestic combined heat and power (CHP) units, the widespread adoption of which could have a significant effect upon worldwide carbon dioxide emissions[1][2].
The Stirling engine was used in small low power applications for nearly two centuries, and saw ever increasing scientific development of its technological potential. The Stirling cycle is notable for its perfect theoretical efficiency; however this ideal has proved notoriously difficult to achieve in real engines, and remains an immense engineering challenge. Nevertheless, the current technology is reasonably advanced, and the designs are useful and versatile. It continues to be used and further developed, and this device holds promise for its ability to provide mechanical or electrical power, heating or cooling in a number of applications wherever a heat source and heat sink are available.
The term "hot air engine" is used generically to include any heat engine with air working fluid. Hot air engines may use any one of several different thermodynamic cycles, including the Brayton cycle, Ericsson cycle or Stirling cycle. Air is one of many possible gases that may be used in a Stirling engine.
Noted for its high efficiency, quietness of operation and the ease with which it can utilise what would otherwise be waste heat, the Stirling engine is currently exciting much interest as the core component of domestic combined heat and power (CHP) units, the widespread adoption of which could have a significant effect upon worldwide carbon dioxide emissions[1][2].
The Stirling engine was used in small low power applications for nearly two centuries, and saw ever increasing scientific development of its technological potential. The Stirling cycle is notable for its perfect theoretical efficiency; however this ideal has proved notoriously difficult to achieve in real engines, and remains an immense engineering challenge. Nevertheless, the current technology is reasonably advanced, and the designs are useful and versatile. It continues to be used and further developed, and this device holds promise for its ability to provide mechanical or electrical power, heating or cooling in a number of applications wherever a heat source and heat sink are available.
The term "hot air engine" is used generically to include any heat engine with air working fluid. Hot air engines may use any one of several different thermodynamic cycles, including the Brayton cycle, Ericsson cycle or Stirling cycle. Air is one of many possible gases that may be used in a Stirling engine.
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