Search Engine Placement

Search Engine placement is another term for Search Engine Optimisation. It is the process of "placing" the web site as high as possible in the search result lists of a given crawler search engine (such as Google) by carefully researching and selecting keyword phrases.

Search engines now account for over 85% of all new visitors to a web site (GVU Users Survey). While you may be familiar with these statistics, what you may not know is that only 7% of Internet users will surf beyond the first 20 listings of a search engine. In fact, a recent study has shown that over 87% of search engine users would rather switch to a different search engine than browse beyond the first 20 positions (NEC Research Institute).

Statistics show that almost everyone begins their journey across cyberspace with search engines.

Search engines are by far the most effective tools for increasing traffic to your web site. A top 10 position in one of the major search engines guarantees very high levels of traffic. Furthermore, incoming traffic generated in this way is highly targeted and will include a high number of surfers actively seeking services in the sector advertised. It is a simple equation; successful brand building for the web cannot flourish without professional Search Engine Placement based on thorough research and careful optimisation.