SEO Manchester

SEO consultancy is usually considered to be a specialist service the goal of which is to reach the first page of Google. However, it is perhaps better to think of SEO consultancy as a service which aims to provide better and more relevant information about your products and services than your competitors. Often, web sites owners feel that they are competing against Google when they are striving to get to the top of this search engine when, in fact, the Google rankings are the tree that you climb in competition with other businesses selling the same products and services as yourself.
This allows us to see straight away, that the competition is not static, your competitors are striving for pole position as well as yourself, and the question that needs to be asked is not



SEO consultancy is usually considered to be a specialist service the goal of which is to reach the first page of Google. However, it is perhaps better to think of SEO consultancy as a service which aims to provide better and more relevant information about your products and services than your competitors. Often, web sites owners feel that they are competing against Google when they are striving to get to the top of this search engine when, in fact, the Google rankings are the tree that you climb in competition with other businesses selling the same products and services as yourself.
This allows us to see straight away, that the competition is not static, your competitors are striving for pole position as well as yourself, and the question that needs to be asked is not

'how do I get a first place position in Google?'

but

'how do I provide Google with better information than that provided by my competitors?'

You need to know how good these competing web pages are, and you need to ensure that your SEO not only does enough to sneak past them in the rankings, but enough to ensure that there is a safe margin of quality, relevance and importance between your web pages and those of your closest competitors in the SERPs (Search Engine Ranking Pages).
SEO TESTIMONIALS:

“I'll tell everybody how good you are” - Steve Gunn

Gunn's Cleaning - Carpet cleaning, in Sunderland, North Tyneside and South Shields.

“You're a bloody genius. I've been so busy recently (all from the website) that I've barely had time to think let alone write any more copy for an extra page as I intended.”

John Brennan, J.B. Landscapes - Landscape gardeners in Leeds

more SEO testimonials
Moreover, if you want an SEO campaign aimed at a national or global market, then you usually need an ongoing campaign to ensure your continuing success and growth. Even if you hold first place, there is no guarantee that someone else's SEO campaign won't push you back down the rankings if you don't invest in staying competitive. This means engaging in an SEO campaign as a long-term venture, and not just thinking about how well you are doing at the moment, but staying in there for the long haul as well. For web sites competing for local markets, the competition is often much weaker and you may get by with a one-off service, but even here it is sometimes the case that fierce competition requires you to keep your eye on the ball.