Thursday, August 28, 2008

Website Design

At Knobblycrab Website Design our main purpose is to create a website for you that will attract attention to the product or service you wish to promote, present a professional image of your company and support the message you are trying to convey in writing. When search engine optimisation and targeted copywriting are crucial to a successful end product that is, essentially, an amalgamation of graphic design, programming, content copywriting, brand building and direct marketing, it is vitally important to hire professionals with experience of these highly specialised elements, all of which will be implemented in the development of a website design specific to your requirements.

Badly designed websites will ultimately reflect badly on your business - even if the design of the website looks professional, unless it sticks to the rules of web marketing, image handling, copywriting, search engine optimisation and the many other aspects of web development, it will not do its job properly. Presenting your products and services to a world wide audience in a way that is not only appealing but is guaranteed to generate a response from potential customers requires a certain amount of insight, integrity, diplomacy and a number of other specialised skills that we have at Knobblycrab, and are proud to be able to offer our clients.

Whereas most website design companies are only interested in making your website look good, we set our sights much higher. We design websites that not only look good but also project a professional image, serve a specific marketing purpose and offer the best possible opportunity for a high profile presence on the Internet - something we strive to achieve by combining website design and search engine optimisation with targeted research and copywriting, advanced marketing and relationship building techniques.

Website design is far more than just creating something pleasant to look at or entertaining to use, although these are still important elements depending on certain individual preferences and needs. When there are so many components that have to fit comfortably together and work in perfect harmony, in the end all you really want from your website is that it does the job of directing visitors - and potential customers - as quickly and easily as possible to the information they're hoping to find, then to take the action you want them to take without becoming overwhelmed or lost on the way or, worse still, so bored and confused that they look elsewhere on the web for a similar product source.

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